While you will have the opportunity to use other fonts in other design assets—websites, brochures and printed products, email blasts, business cards—your logo font is what audiences will most associate with your brand. That’s why it’s important to consider telemarketing list how a font will perform when customers see it not only for the first time but on repeated viewings. What associations will they bring to the font? What assumptions will they make about your brand identity based on it? To answer these questions and more, we’ve put together these tips and guidelines to help you choose a logo font that’s right for you. Read on to find the typefaces that work best for your brand.
The basic font types and their brand associations — Different fonts communicate different attributes and have their own individual personalities. Your future customers will make assumptions about your business just by the font in your logo telemarketing list without even realizing it! This is why—with logos more than almost any other design project—it’s so important for your font to resonate with your brand. serif sans serif The following is a basic rundown of the font categories at your disposal, but do read our more detailed discussion on the different types of fonts to understand more deeply what association each font type will evoke in potential customers. Serif Classic, refined, conservative, tradition.
Sans-Serif Modern, clean, geometric, simple. Slab serifs Vintage, rustic, masculine. Script Refined, feminine, ornate, elegance. Handwritten Bespoke, custom, casual, approachable. Display: typewriter, novelty, everything else Funky, unusual slab telemarketing list serif script Font weight and style — Once you choose your basic font category, you can narrow down your selection further through style characteristics. Most fonts come in a range of subtle variations and weights—from hair thin to super fat and thick, condensed tight to wide and spacey. A thick weight might telemarketing list work great for a short name but could look too thick and bulky for a longer name. A thin font might look great on a billboard but also could vanish on a business card at a small point size. Thin fonts will always feel delicate and are better suited for a more refined logo, while heavier fonts feel more assertive.