Advertising Continue reading below Although I think for now links will continue to count as 'votes' for a site's quality and authority, at least for the near future, in the future an even more important factor for success will be that your content is the best Photo Background Removing answer to the query implicit in the searcher's intent. As a result, I think keyword research, especially one that uncovers the question behind a user's intent, will continue to be highly relevant. It will be less relevant to ensure that a particular keyword is placed on a particular page in order for that page to rank for that keyword. It will be more important to ensure that your content is the best, most complete, useful and readable answer to what the searcher is really looking for. The move towards quality over quantity will become more pronounced as there will be fewer “results” served for a given query. Truly Photo Background Removing understanding the potential consumers of your content will become more important, including conducting user surveys and creating search personas.
You may have read that as of Friday, September 23, Penguin is now part of Google's core algorithm. But what does that mean exactly? In this article, I'll talk about the main differences between Penguin 4.0 and previous updates, how these changes Photo Background Removing affect your website, and how to see if you've been impacted (for better or worse) by the latest Penguin update. Penguin. Editor's note: For more on the Google Penguin update and disavow links, check out this Marketing Nerds episode with Jim Boykin and Loren Baker: What is Google Penguin? Google Penguin is an algorithm designed to penalize and prevent link spam. Google introduced Penguin in Photo Background Removing April 2012 to combat web spam and penalize websites whose SERPs relied on exploiting "black hat" SEO tactics (e.g. keyword stuffing, link schemes, cloaking, duplicate content, etc.). What has changed in Penguin 4.0? Over the years.
Penguin has undergone a number of updates, all of which are intended to promote quality content and annoy anyone who practices unethical link building. To that end, Penguin 4.0 brought two major changes that are a welcome relief to many SEO Photo Background Removing specialists: Advertising Continue reading below 1. Penguin now works in real time. 2. Penguin is no longer a site-wide negative ranking factor. Penguin worked intermittently (meaning Google only ran its algorithm once every few months) and generally you couldn't incur a penalty or get a penalty waived every time that algorithm refreshed. As a result, even if a penalized website removed the offending links the day after the penalty, it could have to wait months for that penalty to be lifted. Also, before Photo Background Removing the update, Penguin didn't penalize a single page when it detected spam signals - it buried your entire website. Your domain would drop through the SERPs even if most of your website was spam-free.