Senior Marketing Imagery at a GlanceTrue talk, the demeaning visual stereotype of the awkward senior completely befuddled by technology has persisted in meme culture and in our marketing for well over a decade. Not only is it demeaning, but it's also a Whatsapp Mobile Number List grossly inaccurate representation of a very powerful demographic in our economy.The purchasing power of senior citizens – commonly referred to as the silver economy – continues to grow exponentially due to various factors;
it is estimated to grow from $8.7 trillion to $15.7 trillion by 2030.Intergenerational struggles and the societal implications of wealth consolidation aside, the reality is that older people also possess the most wealth of all other buying groups, such as millennials and Gen Z.Plus, according to new data from Google, all those "hilarious" memes and images of hesitant seniors being Whatsapp Mobile Number List tech-blocked in their lives are completely inaccurate.Why this story really matters to you, especiallyAs business leaders, digital marketers, and sales professionals, I'd like to think we can all agree that conversations about diversity and inclusion matter and matter.Free Guide: The Ultimate Guide to Inbound Marketing Strategy 2022However,
while these general conversations and themes apply here, I want to be very specific about why this information is important to your business and your bottom line: If you create content as a way to drive traffic, leads, and sales for your business, the imagery you use to augment or communicate your messages isn't just window dressing. The Whatsapp Mobile Number List visuals you choose allow your ideal customers to see themselves as part of the experience of what you offer. When you use images that position a segment of your ideal customers (e.g. seniors) as a joke, you're going to turn them off.Additionally, if you've taken a They ask, you answer approach to inbound marketing to drive more sales, you need to remember that the group of ideal customers you have