approaching a public transport terminal. Benefits of beacons for brands They allow you to easily create local marketing campaigns . Send personalized offers, offer relevant information, invite the user to download an app... As we have just seen, beacons have multiple applications in marketing that allow us to design a tailored experience and thus improve the results of our brand. They improve the management of data on users . We already know that digital marketing allows us to obtain a large amount of information about user behavior online. And now, thanks to beacons,
we can combine all this information with their behavior in physical establishments to create a comprehensive profile of customers. Price . Beacon Clipping Path technology sounds like something out of science fiction, but it's surprisingly affordable. In the market we have beacons from about 60 dollars per device. Therefore, it is a solution available to companies of all sizes. Autonomy . The internal battery of the beacons lasts between 46 and 104 months, that is, we can use them for several years without worrying about recharging them. Features for events . If you organize large events, beacons can be extremely useful to guide and locate users without GPS and provide them with information in real time. For the users Relevant information in real time .
By combining information about the user's preferences with their location in real time, beacons allow them to deliver the messages that most interest them, in the ideal context to take advantage of them. All this improves the shopping experience. Improved service and payments . Beacon technology can contribute to the experience of showrooming , in which a customer goes to see merchandise in a physical store and then buys it online. Reduction of waiting times . For example, the customer can place a food order online by phone while approaching the restaurant or waiting in line to speed up preparation times. Privacy Options .